Put yourself in the shoes of someone searching...
Imagine you are a tourist. You do what you know: you search for your dates on the sites we all know. One thought comes to mind—it comes to everyone's mind:
"Can I save money?"
If you are among the careful ones, you open the search engine we all know and look for what you like by name. Boom, done! Ehhh...
What happens when they try to book directly?
❌ Scenario 1: The Path is Completely Blocked
Sponsored OTA links: first, second, third, fourth place. Impossible to beat them. They have different site names but are all the same group, occupying the first 3 pages.
The tourist finds absolutely nothing direct.
They go back, probably restarting the process by looking to save money with another property. Gone! Goodbye!
❌ Scenario 2: Your Website Does NOT Convert
Wait, I found a website for this property! But it's not what I expected.
- I already waited 10 seconds and it still hasn't loaded. Lost.
- I only see the phone number. I don't want to call. Lost.
- I see the prices. It's a giant price list. Lost.
- There's a contact form. When will they reply? I want to book TODAY! Lost.
Most will say: "I can't be bothered, I'll search for the next property."
The truth? In all the above cases, that tourist booked another property; they didn't disappear. They booked where they found what they were looking for. THINK ABOUT IT..
That tourist booked with a competitor of yours who had done their homework. Or they booked your property where they found it... You lost an opportunity to make much more money!
What does the searcher really want?
Undoubtedly, to SAVE MONEY.
But there is a trade-off: the savings must be provided easily, not in exchange for their time and patience. Do they find what they are looking for? Done. Do they not find it? Gone.
Create or optimize your Google Business Profile (Maps) and set your Lestis website link as the "Main Website". This is crucial for capturing high-conversion local searches.
They look for exactly the same thing they found where they found you, but with the possibility of saving:
- A website that is USABLE.
- A bar to enter Check-in / Check-out and number of guests.
- A button:: CHECK AVAILABILITY.
- Price and availability immediately, without calls or messages.
The only thing someone looking to book your property wants is this. Easy. Don't you agree?
Want to see how easy it is to give searchers what they want?
▶️ WATCH THE DEMO VIDEO
N.B. The video shows a higher price than the current one. You are getting a better deal!